PROFILE

ABOUT  /

Jens Laugesen is a London based Fashion Designer and Creative  Consultant with over 20 years of experience within the international fashion industry.

SENIOR/HEAD DESIGNER /

CREATIVE/DESIGN DIRECTOR /

STRATEGY/IMAGE CONSULTANT / 

Experienced creative thinker combining a strong conceptual edge with a true understanding of design management inside the fashion industry’s design paradigm and market mechanisms.

/ A 360º industry vision with extensive knowledge of brand development from concept to product design, merchandising of collections to image direction & strategic brand building  /

/ / 20 + years of expertise working in Paris at all levels from Journalist to Head of Design and Collection Management followed by a successful launch of the eponymous brand in London  / /

/ / / A dual analytical thinker and creatively intuitive profile with a strong interest in defining new concepts and visions for a brand based on an audit and study of its existing brand DNA / / /

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

PAST CLIENTS /

COLLABORATIONS /

/ / Research / Concept / Design Development / Desgin direction / Brand Audit Strategy / Building brand DNA from Heritage / Applying conceptual thinking to design of product / design /  luxury and RTW collections  / Creative Direction of Image / Brand Film  / /

HYBRID DESIGN THINKING /

The hybrid design methodologies are based on a personal  philosophy, “hybrid reconstruction”, developed during his MA studies at Central Saint Martins.

His research concentrated on “what would be in fashion after de-construction” and resulted in a vision of hybrid design thinking. De/Re-constructing fragments of garments and concepts from different origins together in a seamless way.

Evolving from a street credible urban collection that epitomised the “deconstruction” of the ’90s, his brand evolved to become a strong statement for the 21st century “conceptual Luxury”, combining ‘high concepts’ with the traditional craftsmanship of the Luxury market.

 

THE CONCEPTUAL GLITCH /

The hybrid design thinking is closely linked to the fascination Jens Laugesen developed for the conceptual glitch when collaborating with world-renowned photographer Nick Knight for SHOWstudio.

The glitch defines the metamodern in-between space where new ideas transpire and manifest into new hybrid design thinking and invigorated brand communication concepts.

CLIENTS BRAND COLLABORATIONS/

Jens Laugesen has collaborated with and advised a long list of international high profile clients in the areas of Luxury, ready-to-wear, Conglomerates, textile groups, accessories and high-street.

Hybrid aviator sunglasses

designed for LINDA FARROW.

LUXURY / FASHION / BRAND / TEXTILE SUPPLIER / START UP / CONGLOMERATE / GROUP /

LUXURY / ACCESSORIES /

CALVIN KLEIN COLLECTION /

J. MENDEL / SAGA FURS /

KOPENHAGEN FUR /

DAPHNE GUINNESS /

CALVIN KLEIN COLLECTION /

SWAROVSKI ATELIER /

LINDA FARROW VINTAGE/

RENA LANGE / LAPIDUS /

GUCCI /

CONCEPT / DESIGN / COLLECTION / PRODUCT / TECH JOURNEY / UX / CONSUMER EXPERIENCE /

RTW / COLLECTION / TEXTILE /

YOOX / NET A PORTER /

THE OUTNET / IRIS & INK /

LG FASHION Corp / MOGG /

BESSINI GROUP / BAQA /

RENA LANGE / APOSTROPHE /

SPIEWAK /  TOPSHOP /

S.N.S. HERNING / S.N.S. HER /

COTTON USA / LENZING /

KVADRAT / 

LIFESTYLE / MEDIA / STRATEGY / PARTNERSHIP / SPONSOR / CHARITIES / BRAND EXTENSION /

MEDIA / INSTITUTIONS /

GUCCI X ARTSTHREAD / 

i-D / VICE MEDIA / RE-EDITION /

DAZED & CONFUSED /

GWAND SUSTAINABLE FESTIVAL /

DAA DESIGNERS AGAINST AIDS /

DIANE PERNET / ASVOFF / 

INSTITUT FRANCAIS DE LA MODE /

CHAMBRE SYNDICALE COUTURE / 

UAL CENTRAL SAINT MARTINS /

 

WANT TO KNOW MORE  /

Please drop us a line if you have an inquiry about design advisory from Jens Laugesen and am interested to gain access to the by invitation only portfolio section.

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