PROFILE

ABOUT  /

Jens Laugesen is a London based Fashion Designer and Creative  Consultant with over 20 years of experience within the international fashion industry.

SENIOR/HEAD DESIGNER /

CREATIVE/DESIGN DIRECTOR /

STRATEGY/IMAGE CONSULTANT / 

Experienced creative thinker combining a strong conceptual edge with a true understanding of design management inside the fashion industry’s design paradigm and market mechanisms.

/ A 360º industry vision with extensive knowledge of brand development from concept to product design, merchandising of collections to image direction & strategic brand building  /

/ / 20 + years of expertise working in Paris at all levels from Journalist to Head of Design and Collection Management followed by a successful launch of the eponymous brand in London  / /

/ / / A dual analytical thinker and creatively intuitive profile with a strong interest in defining new concepts and visions for a brand based on an audit and study of its existing brand DNA / / /

PAST CLIENTS /

COLLABORATIONS /

/ / Research / Concept / Design Development / Desgin direction / Brand Audit Strategy / Building brand DNA from Heritage / Applying conceptual thinking to design of product / design /  luxury and RTW collections  / Creative Direction of Image / Brand Film  / /

HYBRID DESIGN THINKING /

The hybrid design methodologies are based on a personal  philosophy, “hybrid reconstruction”, developed during his MA studies at Central Saint Martins.

His research concentrated on “what would be in fashion after de-construction” and resulted in a vision of hybrid design thinking. De/Re-constructing fragments of garments and concepts from different origins together in a seamless way.

Evolving from a street credible urban collection that epitomised the “deconstruction” of the ’90s, his brand evolved to become a strong statement for the 21st century “conceptual Luxury”, combining ‘high concepts’ with the traditional craftsmanship of the Luxury market.

 

THE CONCEPTUAL GLITCH /

The hybrid design thinking is closely linked to the fascination Jens Laugesen developed for the conceptual glitch when collaborating with world-renowned photographer Nick Knight for SHOWstudio.

The glitch defines the metamodern in-between space where new ideas transpire and manifest into new hybrid design thinking and invigorated brand communication concepts.

CLIENTS BRAND COLLABORATIONS/

Jens Laugesen has collaborated with and advised a long list of international high profile clients in the areas of Luxury, ready-to-wear, Conglomerates, textile groups, accessories and high-street.

Hybrid aviator sunglasses

designed for LINDA FARROW.

LUXURY / FASHION / BRAND / TEXTILE SUPPLIER / START UP / CONGLOMERATE / GROUP /

LUXURY / ACCESSORIES /

CALVIN KLEIN COLLECTION /

J. MENDEL / SAGA FURS /

KOPENHAGEN FUR /

DAPHNE GUINNESS /

CALVIN KLEIN COLLECTION /

SWAROVSKI ATELIER /

LINDA FARROW VINTAGE/

RENA LANGE / LAPIDUS /

GUCCI /

CONCEPT / DESIGN / COLLECTION / PRODUCT / TECH JOURNEY / UX / CONSUMER EXPERIENCE /

RTW / COLLECTION / TEXTILE /

YOOX / NET A PORTER /

THE OUTNET / IRIS & INK /

LG FASHION Corp / MOGG /

BESSINI GROUP / BAQA /

RENA LANGE / APOSTROPHE /

SPIEWAK /  TOPSHOP /

S.N.S. HERNING / S.N.S. HER /

COTTON USA / LENZING /

KVADRAT / 

LIFESTYLE / MEDIA / STRATEGY / PARTNERSHIP / SPONSOR / CHARITIES / BRAND EXTENSION /

MEDIA / INSTITUTIONS /

GUCCI X ARTSTHREAD / 

i-D / VICE MEDIA / RE-EDITION /

DAZED & CONFUSED /

GWAND SUSTAINABLE FESTIVAL /

DAA DESIGNERS AGAINST AIDS /

DIANE PERNET / ASVOFF / 

INSTITUT FRANCAIS DE LA MODE /

CHAMBRE SYNDICALE COUTURE / 

UAL CENTRAL SAINT MARTINS /

 

WANT TO KNOW MORE  /

Please drop us a line if you have an inquiry about design advisory from Jens Laugesen and am interested to gain access to the by invitation only portfolio section.

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