I see the biggest challenge in defining and exploring how you can combine the artisan craft of high-end garment draping and pattern making with tech advanced technologies of digital fashion generating new hybrid work processes and pushing craft and technology into contemporary meta-modern methodologies / /
Jens Laugesen / Creative Director Founder /
//JENS_LAUGESEN DESIGN / KONsensX Advisory Collective/
Why traditional fashion is dependant on virtual settings, and vice versa
” I have rediscovered my love for science in the world of blockchain and web3 metaverse that I want to fuse with the artisan craft of luxury fashion. With the metaverse, my creative brand has become more three-dimensional and complete. ”
METASENS / Phygital event London Fashon Week AW23
With funding from the Danish Arts Foundation and Inspired by the pandemic, he has launched the LAUGESEN brand on an image level with conceptual films and creative exploration of digital fashion in 21st-century immersive brand experience with a phygital event in London Fashion Week
The event merged the physical with the digital by showcasing a tradtional catwalk happenng and Art installation with artist Erika Trtotzig alongside virtual galleries with Hong Kong digital lab VIRTUAL TOUCH and an AR app experience with VZNZ by AURAR Gmbh that audiences coudl expereince on their phones by scanning a QR code.
METASENS PHYGITAL EVENT /
LONDON FASHION WEEK /
The LAUGESEN brand, designed by two-time IDA International Fashion Designer of the Year Award Winner Jens Laugesen, is relaunching and returning to its original UNISEX origins.
In an event being held at The Rowe, an eye-catching redevelopment of a former university building in Whitechapel, London, Jens Laugesen will reveal the relaunch, which will explore re/deconstructed wardrobe staples through the lens of technology balanced with artisanal craft.
META’SENS / London Fashon Week SS23
Jens Laugesen, the creative mind of the award-winning eponymous brand and founder of holistic/design/luxury/tech advisory collective KONSENS X, together with an international collective of talented digital artists, VIRTUAL TOUCH digital lab team in Hong Kong and supported by the DANISH ARTS FOUNDATION, presents the META\SENS digital collaboration project.
VIRTUAL EXHIBITION /
Tomotheus Vermeulen & Robin van der Akker / Notes on Metamodernism /
/ / Metamodernism displaces the parameters of the present with those of a future presence that is futureless; and it displaces the boundaries of our place with those of a surreal place that is placeless. For indeed, that is the ‘‘destiny’’ of the metamodern wo/man: to pursue a horizon that is forever receding. / /
Notes on Metamodernism by Timotheus Vermeulen and Robin van der Akker / 2010 /
The systematic documentation of these unexpected tech-generated bold colours has inspired the expansion of his traditionally preferred black and white signature design universe to include saturated greens that signify digital w bright, post-pandemic optimistic greens in the transient from winter to summer as witnessed in the spiritual Himalayan Mountain landscape.
LONDON FASHION WEEK /
Virtual Gallery developed in collaboration with VIRTUAL TOUCH
You can enter and experience this virtual gallery on your Labtop by clicking on the scene in any browser. The best consistent experience will be in Chrome and Firefox.
On a mobile you will see a video preview.
LONDON FASHION WEEK Sept 2023
META’SENS 02 / London Fashon Week AW23
AR EXPERIENCE /
vy VZNZ /
Partnership with VZNZ to deliver immersive AR experiences for invited audiences in the LONDON FASHION WEEK PHYGITAL exhibition, to experience the glitch enhanced turning silhouettes.
with STYEPROTOCOL &
MONA METAVERSE /
This partnership was initiated and brokered with STYLE PROTOCOL to develop a case study for bringing your fashion and other digital assets into different metaverse integrations in partnership with MONA Metaverse.
DIGITAL FASHION / METAVERSE / WEB3 ADVISORY /
I want to bring a collective multifaceted creative approach to any strategic collaboration to help deconstruct past DNA to reconstruct purposeful future narratives in the metaverse.
Digital Fashion Design
NFT / AR / VR
AR / VR / XR
GALLERY / SHOW
Phygital Event / Show
Image film / content
PHYGITAL MANIFEST /
We help design driven Luxury brands of entering the digital realm of the metaverse.
We see phygital fashion as the new frontier mergin the physical and digital attributes of consumer journey and brand experience.
We integrate disruptive web 3 technology and AI as important communication and creative ideation, just as the product manufacturing processt hybrid design thinking into brands multilevel strategies from design to digital assets, immersive image and holistic community building strategies.
We see Web 3 is the new territory for brands to experiment and re/define who they are in the disrupted post-pandemic landscape.
We believe it is time to play with new rules to define more holistic integrated positive future.
DIGITAL / TECH / METAVERSE /
GET IN TOUCH /
1 / INTRODUCTION /
If interested in learning more of our methods please leave an INTRO MESSAGE below so we may send your more info about KONSENSx and the CREATIVE SERVICES we offer.
2 / BRAND Q&A /
Following this initial contact, we will forward further agency info and a BRAND INTRO Q&A that will help us understand your brand better and outline the areas you would like to discuss.
3 / DIAGNOSTIC CALL /
Once we have reviewed your Q&A, we will schedule a complimentary DIAGNOSTIC CALL to discuss your case further, allowing us to send you a TAILORED PROPOSAL.
4 / PROPOSAL /
Following the diagnostic call, we will create a BESPOKE PROPOSAL tailored to the budgets, specific challenges and STRATEGIC PROJECT you are looking to develop.