Jens Laugesen has collaborated with Creative Directors, Founders and Brand Management and start-ups of a diverse range of premium fashion and lifestyle brands, spanning Luxury, international textile groups, designer brands, RTW collections, sportswear and high street. For more information please click on link below and and ask for access to the ‘by invitation only’ portfolio section.
Jens Laugesen has collaborated with Creative Directors, Founders and Brand Management and start-ups of a diverse range of premium fashion and lifestyle brands, spanning Luxury, international textile groups, designer brands, RTW collections, sportswear and high-street. For more information please click on link below and and ask for access to the ‘by invitation only’ portfolio section.
CALVIN KLEIN /
Jens Laugesen has collaborated with Creative Director Francisco Costa for several years as London based design consultancy with research and design track for pre-collection and working in New York Studio on a full Runway collection with the in-house design team.
Research / Design Consultancy
Studio & Design Direction
NET-A-PORTER / YOOX /
Jens Laugesen has collaborated with Julia Restoin Roitfeld and Laura Bailey as co-designer for best-selling little black dress collections for the Iris & Ink label sold on The Outnet. The collaborations was featured in Vogue, Grazia, Country & Town House, Marie Claire, The Cut.
Research / Ideas /Sketches
Co-Design / Design Development
Fittings / Illustrations
S.N.S. HERNING (Denmark) /
As Design and Strategy Advisor Jens Laugesen is working closely with Creative / Owner of 3rd generation artisan knitwear brand helping update the traditional fisherman heritage codes to the 21st century. A new gender-fluid approach to design and fit offerring the same knitted jumpers to all genders.
Research / Design Consultancy
Condept Design / Development
Art Direction of photo / image
BAQA (Istanbul) /
As Creative and Brand Advisor to the founder and CEO Jens laugesen collaborates with concept design in assistance to the in-house design team in Istanbul. The ‘contemporary’ Luxury aspiring collection caters to the growing ‘modest’ market in the Middle East. The collection is inspired by contemporary art and architecture to provide easy to wear inclusive timeless elegance.
Design Development / Merchandising
Visual Identity / Strategy
GUCCI X ARTSHTREAD X i-D /
At the pandemic outbreak, Jens Laugesen foresaw the need to go digital. He collaborated as Creative Director with the worlds leading platform for graduate portfolio ARTSTHREAD on the Global Design Graduate Show launch in partnership with i-D / VICE Media and GUCCI. He was also in charge of the creative direciton ot first ever virtual gallery.
Creative Direction / Visual identity /
Visual Concept / Partnership pitch /
Visual Identity / Strategy
LF/LG Corp. / MOGG (Soeul) /
Jens Laugesen has collaborated with LG Fashion Corp as Creative Director / strategic advisor for the MOGG luxury brand catering to the local Asian market. LG (now LF) is Korea’s second-biggest textile conglomerate and trusted distributor of Max Mara, Vanessa Bruno, Isabel Marant, DAKS, Vince and Joseph.
Creative / Design Direction /
Collection / Image Advisory /
Strategic Brand Advisory /
BESSINI (Istanbul) /
Jens Laugesen collaborated with the founders of the Istanbul based BESSINI Group. As creative / design director he consulted on design, strategy and brand audit advisory on the implementation of a new design strategy for a more quality-driven contemporary brand concept. He defined new brand DNA, design direction, image campaigns and new store concept design with a UK based design agency.
Concept from DNA to product design /
Brand Strategy / Developement /
Image Creative Direction /
LINDA FARROW /
Jens Laugesen collaborated with luxury sunglass brand Linda Farrow Vintage for their London Fashion Week designer collaboration range on the development of a hybrid mix of the iconic unisex aviator metal frame and a glamorous 70’ies Linda Farrow shape
Hybrid Concept development
J MENDEL / Luxury /
As concept design consultant to the founder / creative director Gilles Mendel, Jens laugesen worked closely with the in-house Design Director, team and Atelier to develop research, design and luxury ready-to-wear.
Research / Vintage /
Design Development /
KOPENHAGEN FUR /
Design Collaboration for London Fashion Week show and sponsorship for Luxury collection. Design advisory presentation on Conceptual Luxury for the KF international advisory board.
Artisan Craft Development
RUPERT SANDERSON /
Jens Laugesen collaborated with London based Luxury shoe designer Rupert Sanderson on the design of an ‘inverted’ converse high heel staccato layered leather heel. The morphing of urban grunge and the sophisticated high heel was born from the desire to inspire grungy girls to wear high heels.
Concept Design /
Development / Fittings /
Brand Collaboration /
Jens Laugesen collaborated with luxury sunglass brand Linda Farrow Vintage for their London Fashion Week designer collaboration range on the development of a hybrid mix of the iconic unisex aviator metal frame and a glamorous 70’s Linda Farrow shape
Hybrid Concept development /
Product design /
Design collaboration /
SPIEWAK X DAZED /
Jens Laugesen redesigned the iconic ‘Snorkel’ parka into different transformable hybrid formats for an art exhibition and charity auction event in collaboration with DAZED & CONFUSED.
Hybrid Design Vocabulary
GENERIC SEN’S (Japan) /
Inspired by his hybrid design vocabulary, Jens Laugesen developed in collaboration with THE WALL co Japan Limited a gender neutral ‘unisex’ line for the Japanese and international market selling sports infused high content design garments in a democratic manner.
Hybrid Design Thinking
Gender Neutral / Unisex
Inspired by the utopian concept of unisex, Jens Laugesen has continuously developed menswear as part of the hybrid design thinking of the eponymous brand in shi signature style, mixing high-end conceptual tailoring with more approachable sportswear infused utility pieces.
FUTURE CLASSICS / / /
In the hands of today’s designers, wardrobe staples like the trench, the loafer, the blazer are getting a radical 21st century makeover . . .
Never having been the kind of designer who floats from one inspiration to another, Laugesen has a more thoughtful methodology that embraces the slow-burn evolution of honing a signature to create you own vocabulary of new classics //
THE INDEPENDENT / Iain R Webb
WANT TO KNOW MORE ?
Please contact us with information about your company, if you are interested in receiving more info about our design consultancy services or getting getting access to the by invitation only portfolio section.