GENERICSENS 2.0 COLLABORATION /
…is a multi-sensory fashion/photo/video project developed by award winning Danish Fashion Designer/Video Artist JENS LAUGESEN in collaboration with Belgian Video/Photographer Jean François Carly revisiting a long-standing partnership going back to the launch of Laugesen’s brand in the early 00s.
The collaboration project references the iconic ‘straight up’ photography style developed by i-D magazine in the 70s. The photo style was used by Jens
Laugesen and his close collaborator Alastair McKimm when creating line-ups and documenting all design and styling facets of the collection development process.
The front/side/back format references the fitting mirrors that the legendary Parisian couturier Madeleine Vionnet used to document her couture garments in the 30’s.
CONCEPTUAL GLITCH /
The collaborative project documents iconic hybrid design pieces from the Jens Laugesen design archive in analogue/digital video and photography outcomes.
The use of three iPhone recordings for the digital triptych film reflects the designers love for slice cutting garment, concept and image as a conceptual way to explore different facets of the silhouettes.
The digital re/deconstruction glitch style, developed in collaboration with editor Maxim Young, is an evolution of the old school VHS’ pixel winds’ style that the designer discovered during the FAITH IN CHAOS film collaboration with Nick Knight for SHOWstudio in 2004.
FAITH IN CHAOS by Nick KNIGHT & Jens LAUGESEN for SHOWstudio 2004
Q&A X STEVE SALTER
in RE-EDITION /
” SS: I’m interested in your methodology in terms of the role of repetition, and you’re not afraid to go back and to push forward, to repeat and completely kind of reposition and re-imagine everything each season. I mean, how therapeutic is that kind of process?
JL: You cannot imagine how I was surprised I was to find myself revisiting past collections and reworking the pieces during the GENERICSENS 2.0 film project. I fell in love with my design archive on a different level because I realized that young people still connect to the hybrid design thinking ideas behind the garments which were developed over than 15 years ago.
For the new GENERICSENS 2.0 project, I was lucky to get funding from the Danish Arts Foundation, so I designed and produced 12 new pieces for this new c collection of ideas because it’s not a new collection to sell. I’m selling new ideas, not garments. “
RE-EDITION Q&A with STEVE SALTER /
FEATURED ON SHOWSTUDIO /
VIRTUAL EXHIBITION /
VIRTUAL EXHIBITION /
GENERICSENS 2.0is featured with an opening of an immersive virtual three-room digital exhibition hosted by Danny Peace, founder and curator of SIILK Gallery, an Athens based gallery dedicated to progressive photography.
For the best viewing virtual exhibition on SIILK GALLERY, we advise you to use a chrome browser with high bandwidth internet access and not use the guided tour option.
GENERICSENS 2.0 @ SIILK Gallery /
September 18 2021 / March 18 2022
Samantha Togni / @samantha.togni / @theonlyboudica /
Wax Wings / @waxwingsofficial /
Lewis G. Burton / @lewisgburton /
Emily Crooke / @emilycrookedxo /
Samuel Friberg / @samuelfriberg /
Riccardo Palmerani / @Riccardo_palmerani /
Jean Ocidio / @jeanocide /
Sweat / @sweatmother /
Aaron Porter / @justaaronporter /
Ally / @babygyalally /
Sakeema Peng Crook / @sakeemathecrook
Virgil WInther Knudsen / @localboytoysupportpage.comm /
Ruoyi / @d1 models / D1LON /
Josephine Jones / @josephinejonessdiary /
Fashion / @JENS_LAUGESEN_OFFICIAL
Creative Direction / Fashion / Jens Laugesen /
Film / Photography Director / Jean Francois Carly /
Film Editor / Maxim Young / Gorilla Editors /
Music / Rome by Danny Passarella / Samatha Togni /
Styling / Sara Dunn /
Grooming / Kentaro Kondo /
Casting / Samantha Togni Boudica / Jean Francois Carly /
Creative Director Assistant / Claudia Ramos /
Photo assistants / Alex Forsey / Ron J Baron /
Film Editor assistants / Biki Gurung / William Bower /
Styling Assistants / Emilia Fischelt / Naomi Fracassi /
Digital Exhibition Curator / Claudia Ramos /
Virtual Exhibition / Daniel Peace / SIILK GALLERY /