DESIGN THINKING /

Jens Laugesen is an analytical creative, who can guide 21st century brands to realise their strategic differentiation through design thinking applied to existing brand story and heritage.

He has developed a holistic 360 degree dual intuitive/analytical audit process to helps clients re/define their DNA and reposition their creative core and brand assets to achieve market relevance, growth and contemporary brand visibility.

Inspired by his ‘faith in chaos’ philosophy, he help clients navigate the current challenges and implement stronger brand narrative, collections and creative direction solutions for a post pandemic audience.

brand n

1. A name, usually a trademark, of a manufacturer or product, or the product identified by his name

METHODOLOGY /

As a creative/intuitive multi-tasking design thinker, Jens Laugesen adds value to any brand and creative directors and design teams in need of concept brainstorming, innovative design/product solutions and  creative brand development processes as:

• Analytical and intuitive solution finder. 
• Leader of the creative team and process.
• Design director of process and image.
• Creative strategy advisor to management. 

BRAND AUDIT /

Today’s disruptive market is defined by complex global holistic concerns on authenticity, sustainability and ethics.

It is, therefore, more important than ever for commercial design-driven brands to address these issues transparently to navigate this complex creative and commercial transition.

The process is addressed to visionary managers and fashion brands looking to redefine the brand narrative, product offering and collection performance.

BRAND MATRIX /

With a  dual analytical and conceptual profile, he has developed unique creative methodologies that help brands address the creative and strategic tools they need to navigate the chaotic landscape.

An individual step by step process will address the consumer audience mindset behind the post-pandemic paradigm and gen-z consumer mindset.

Collaboration with a wide network of international consultants offers intuitive design solutions and ‘creative intelligence’ to assist brands in collection and brand building, from concept to product, collection, and image.

STRATEGIC DEVELOPMENT /

Jens Laugesen combines a Nordic functional approach to design with Paris fashion marketing tradition and a defined London design aesthetic.

His extensive industry experience and knowledge is founded on successful international collaborations with global brands on all levels of the fashion industry.

His philosophic approach aims to define new brand DNA, vision and brand vocabulary through the design of honest products.

His creative intervention can also be applied to different products and industries in need of ‘out of the box’ solutions.

LUXURY                                   [ couture / ready-to-wear / couture ]

COLLECTION                         [  designer / contemporary / sportswear  ]

ACCESSORIES                      [  luxury / bags, / jewellery  ]

PRODUCT DESIGN              [  consumer / digital / services  ]

BRAND EXTENSION           [  media / lifestyle / charities  ]

STRATEGIC ADVISORY     [  brand audit / image / communication  ]

creïaïtive adj

2. Using or showing use of the imagination to create new ideas or things

AUDIT /

• Digital brand discovery

• Brand / Collection Audit

• Brand Heritage / DNA

• Sustainable Audit

• Competition / Market

• Brand relevance matrix

AUDIT /

• Creative market research
• Concept development
• Visual Identity
• Colour and fabric trends
• Design research concept
• Circular design thinking

AUDIT /

• Collection management

• Merchandising

• Procurement

• Sustainable brand map

• Strategi positioning

• Holistic brand audit