CALVIN KLEIN / 

Jens Laugesen has collaborated with Creative Director Francisco Costa for several years as London based design consultancy with research and design track for pre-collection and working in New York Studio on a full Runway collection with the in-house design team.

Research / Design Consultancy

Studio & Design Direction

NY Catwalk

NET-A-PORTER / YOOX / 

Jens Laugesen has collaborated with Julia Restoin Roitfeld and Laura Bailey as co-designer for best-selling little black dress collections for the Iris & Ink label sold on The Outnet. The collaborations was featured in Vogue, Grazia, Country & Town House, Marie Claire, The Cut.

Research / Ideas /Sketches

Co-Design / Design Development

Fittings / Illustrations

S.N.S. HERNING (Denmark) / 

As Design and Strategy Advisor Jens Laugesen is working closely with Creative / Owner of 3rd generation artisan knitwear brand helping update the traditional fisherman heritage codes to the 21st century. A new gender-fluid approach to design and fit offerring the same knitted jumpers to all genders.

Research / Design Consultancy

Condept Design / Development

Art Direction of photo / image

BAQA (Istanbul) / 

As Creative and Brand Advisor to the founder and CEO Jens laugesen collaborates with concept design in assistance to the in-house design team in Istanbul. The ‘contemporary’ Luxury aspiring collection caters to the growing ‘modest’ market in the Middle East. The collection is inspired by contemporary art and architecture to provide easy to wear inclusive timeless elegance.

Concept Design

Design Development / Merchandising

Visual Identity / Strategy

GUCCI X ARTSHTREAD X i-D / 

At the pandemic outbreak, Jens Laugesen foresaw the need to go digital. He collaborated as Creative Director with the worlds leading platform for graduate portfolio ARTSTHREAD on the Global Design Graduate Show launch in partnership with i-D / VICE Media and GUCCI. He was also in charge of the creative direciton ot first ever virtual gallery.

Creative Direction / Visual identity /

Visual Concept / Partnership pitch /

Visual Identity / Strategy

LF/LG Corp. / MOGG (Soeul) /

Jens Laugesen has collaborated with LG Fashion Corp as Creative Director / strategic advisor for the MOGG luxury brand catering to the local Asian market. LG (now LF) is Korea’s second-biggest textile conglomerate and trusted distributor of Max Mara, Vanessa Bruno, Isabel Marant, DAKS, Vince and Joseph.

Creative / Design Direction /

Collection / Image Advisory /

Strategic Brand Advisory /

BESSINI (Istanbul) / 

Jens Laugesen collaborated with the founders of the Istanbul based BESSINI Group. As creative / design director he consulted on design, strategy and brand audit advisory on the implementation of a new design strategy for a more quality-driven contemporary brand concept.  He defined new brand DNA, design direction, image campaigns and new store concept design with a UK based design agency.

Concept from DNA to  product design /

Brand Strategy / Developement /

Image Creative Direction /

LINDA FARROW / 

Jens Laugesen collaborated with luxury sunglass brand Linda Farrow Vintage for their London Fashion Week designer collaboration range on the development of a hybrid mix of the iconic unisex aviator metal frame and a glamorous 70’ies Linda Farrow shape

 Hybrid Concept development

Product design

Design collaboration

J MENDEL / Luxury / 

As concept design consultant to the founder / creative director Gilles Mendel, Jens laugesen worked closely with the in-house Design Director, team and Atelier to develop research, design and luxury ready-to-wear.

Research / Vintage /

Design Development /

Merchandising /

KOPENHAGEN FUR / 

Design Collaboration for London Fashion Week show and sponsorship for Luxury collection. Design advisory presentation on Conceptual Luxury for the KF international advisory board.

 Concept design

 Artisan Craft  Development

 Design collaboration

RUPERT SANDERSON / 

Jens Laugesen collaborated with London based Luxury shoe designer Rupert Sanderson on the design of an ‘inverted’ converse high heel staccato layered leather heel. The morphing of urban grunge and the sophisticated high heel was born from the desire to inspire grungy girls to wear high heels.

Concept Design /

Development / Fittings /

Brand Collaboration /

TOPSHOP / 

Jens Laugesen collaborated with luxury sunglass brand Linda Farrow Vintage for their London Fashion Week designer collaboration range on the development of a hybrid mix of the iconic unisex aviator metal frame and a glamorous 70’s Linda Farrow shape

 Hybrid Concept development /

Product design /

Design collaboration /

SPIEWAK X DAZED / 

Jens Laugesen redesigned the iconic ‘Snorkel’ parka into different transformable hybrid formats for an art exhibition and charity auction event in collaboration with DAZED & CONFUSED.

Concept re/design

Art/Design Collaboration

Hybrid Design Vocabulary

GENERIC SEN’S (Japan) /

Inspired by his hybrid design vocabulary, Jens Laugesen developed in collaboration with THE WALL co Japan Limited a gender neutral ‘unisex’ line for the Japanese and international market selling sports infused high content design garments in a democratic manner.

Hybrid Design Thinking

Gender Neutral / Unisex

Brand Collaboration

MENSWEAR / 

Inspired by the utopian concept of unisex, Jens Laugesen has continuously developed menswear as part of the hybrid design thinking of the eponymous brand in shi signature style, mixing high-end conceptual tailoring with more approachable sportswear infused utility pieces.

Unisex Design

Conceptual Tailoring

Design Vocabulary