GENERIC SEN’S / Japan / World / 

Development of a “unisex” “contemporary” 2nd line collection named “GENERIC SEN’S by JENS LAUGESEN STUDIO” in collaboration with Japanese distributor The Wall co Ltd and “unisex” concept store Adelaide for the Japanese market. The hybrid design designs were sold in influential stores in Japan alongside international key retailers like Shine Hong Kong, The Pineal Eye in London, UK Style in Moscow and Opening Ceremonie in New York.

 

UNISEX BASICS /

The collection consisted of urban gender-less generic pieces designed for the younger audience interested in the conceptual design thinking of the collective  Laugesen Studio design team.

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